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AI CMO

AI CMO: a fractional CMO who runs an AI team. Senior judgment, agency level output.

I lead marketing for Shopify and DTC brands, part time. A team of AI agents handles research, reporting, briefs and drafts. I make the calls. You get the output of an agency with the judgment of someone who has scaled a brand.

Book intro callSee the Growth Audit

Lauri Enckell. Founding Head of Brand behind Foodello's growth from €1M to €15M ARR.

Lauri Enckell, fractional CMO
€1M to €15M
ARR at Foodello, as founding Head of Brand
01

Output got cheap. Judgment did not. The bottleneck moved.

02

Agents prepare the work. A senior marketer decides what ships.

03

You get a marketing lead with a very fast team, not another tool to log into.

What "AI CMO" means here

Search for AI CMO and you will find software. Dashboards that promise to replace your marketing lead.

This is the opposite. A person who owns your marketing strategy and commercial outcome, and uses AI agents for the operational work a junior team or an agency used to do.

Fractional, so you pay for senior time a few days a week. Agent powered, so that senior time goes into decisions, not into spreadsheets.

Inside the bot team

Each agent has one job:

  • Strategy keeper. Holds the plan, the priorities and the decision log, so every output points the same way.
  • Researcher. Competitor ads, landing pages, reviews, search demand. Returns a short brief with sources.
  • Analyst. Pulls store, ad and email data into one weekly view: contribution margin after ads, MER, payback, repeat rate.
  • Writer. Drafts creative briefs, ad variants, emails and pages in your brand voice.
  • Builder and QA. Ships approved pages and fixes, then checks links, tracking and speed.

More detail: the AI marketing agents I run.

What I decide

  • What the brand sells, to whom, and why it wins
  • Which constraint we attack first
  • Where budget goes, and where it stops
  • What gets killed
  • Final approval on anything a customer will see

Agents never move budget. Nothing customer facing ships unread.

What you get

  • A weekly written memo. What happened, what it means, what we do next
  • A ranked priority list. Three things, not thirty
  • Briefs your team or agency can execute without another meeting
  • Research and drafts in days, not weeks

Agentic marketing, without the hype

Agentic marketing is real. It is also oversold. Agents are excellent at recurring, well defined work. They are confident when wrong, and they cannot tell you that your offer is the problem.

That is why I pair them with senior judgment instead of selling them as a replacement for it. A practical guide: agentic marketing for ecommerce.

Who this is for

Shopify and DTC brands between €1M and €10M, in the EU and US. Some execution already in place. Growth getting harder. A founder who is tired of being the marketing bottleneck.

Not a fit if you want someone to run your ad accounts every day, or if you are still looking for product market fit.

Engagement

Three ways to work together

Start with the diagnosis, or go straight to ownership.

One off deep dive01

Growth Audit

Agents pull your data, competitors and reviews. I diagnose. You leave with ranked constraints and a 90 day roadmap you can run with or without me.

  • Brand and positioning review
  • Funnel, retention and measurement
  • 90 day priority roadmap
See the Growth Audit
Ongoing, a few days a week02

Fractional CMO

I embed as your marketing lead and own the plan. My agent team handles research, reporting and first drafts around it.

  • Strategy, priorities and approvals
  • Weekly memo on margin and payback
  • Briefs and drafts ready to execute
Book intro call
Monthly retainer03

Advisory

Senior sparring for founders and marketing leads, including how to bring AI agents into your own team without the chaos.

  • Monthly strategy sessions
  • Async reviews of plans and creative
  • AI workflow and hiring guidance
Book intro call

Proof

Foodello, from €1M to €15M ARR

As founding Head of Brand at Foodello, I built the brand, content and creative systems from scratch while the business grew from €1M to €15M ARR across European markets.

No agents back then. The lesson still holds: diagnose the system before you buy more traffic. The agents make that diagnosis faster. They do not replace it. Read the Foodello story.

Read next

Questions founders ask

What is an AI CMO?

A fractional CMO who runs a team of AI agents for research, reporting and drafting, while strategy, priorities and approvals stay human. It is a person with leverage, not a software product.

Is this the same as an AI marketing agency?

No. An agency sells output. An AI CMO owns the plan and the commercial outcome, and uses agents to produce the work that supports it. Often the CMO directs an agency.

What is a fractional AI CMO?

Senior marketing leadership a few days a week, combined with an AI agent team. Senior judgment with agency level output, without building a team around it.

Do the agents touch our ad accounts or customers?

Not without review. Agents never move budget, and nothing customer facing ships without a human read.

How do we start?

Book a short intro call. If the diagnosis is unclear, we start with a Growth Audit. If ownership is clearly the gap, we scope a fractional engagement.

Next step

Curious whether an AI CMO fits your brand? Book a short intro. Honest fit check, no pitch deck.

Want the diagnosis first? Start with a Growth Audit.

Book intro callGrowth Audit